Social Hall’s First Anniversary Party

concrete beach

Concrete Beach Brewery will be celebrating the Social Hall’s first anniversary on Tuesday, May 17th by recreating the day they first opened with a free cook-out and special treatments of Stiltsville Pilsner, Rica Wheat IPA and Concrete Common., the Brewery’s three original beers.

After many months of anticipation, the Concrete Beach Social Hall, the brewery’s public house and tap room, opened last May and began serving their critically and publicly-acclaimed beers, which are brewed on site in their state-of-the-art, twenty-barrel brewery.

It’s been a year of many memorable moments, including rocking events like the Magic City Hippies’ performance during Sola’s Birthday Bash, Miami Gras, the brewery’s own spin on Mardi Gras, and Blocktoberfest, the brewery’s take on Oktoberfest, which set the Social Hall’s one-day attendance record for the first year.

During the first year, the Social Hall staff worked tirelessly to fulfill its mission to create new craft beer drinkers through education and great beer. The goal was to provide a warm, inviting environment for seasoned craft beer drinkers and neophytes as well. Programming, such as the on-going, monthly educational series Brew House Rock, has gone a long way in achieving that goal.

“When I speak with most of our regulars, the impact is crystal clear. We’ve shown people another side to beer. Most of the people visiting us for the first time have never had a craft beer before, and we take that responsibility very seriously,” said Jesse Morris, the Concrete Beach Social Hall manager and Certified Cicerone®. “Now when those same people see a new face at the Social Hall, they jump at the chance to recommend their favorite beers and describe the character of each in a passionate and informed way. It’s really thrilling.”

One of the early tenets of determining which beers to distribute outside of the Social Hall was to allow the public to decide which beer was the so-called “flagship.” Concrete Beach Brewery’s founder Alan Newman recently reflected on how that has played out:

“Out in the market, Stiltsville, our tropically hopped pilsner, is the most popular, with Tropic of Passion coming on strong. At the brewery, where there is more variety available, we see a greater range in customer favorites, from our Mas Hops Double IPA to our Helles Lager. The current leading style at the Social Hall is our new brown ale.”

As for what’s next for the Miami craft beer scene, Newman added, “Today all rules have been thrown out the window – craft lagers have grown, ciders are significant, and most recently, craft hard sodas have become huge. Big, bold IPAs have been dominating the craft scene, but session-able IPAs and sour styles have also become popular. What’s next? Only when one of the brewers creates the next great Miami beer, will we really know. And that’s one of the treats of the industry.”

Leave a Reply