British lifestyle brand, Ted Baker London, will bow on Miami Beach on January 16th, 2015 with a new store celebrating the Sunshine State.
The 1,743 square foot store will be located at 1111 Lincoln Road, a revolutionary integrated project that offers a new context for retail, residential, dining and parking experiences. The retail space will draw inspiration from Miami’s vibrant art deco architecture and colorful surroundings that Florida offers. Kitschy cocktails and cocktail umbrellas adorn the space, while images of British beach huts will be seen on the wall through the warped nature of a glass tumbler.
The store’s design celebratesthe Sunshine State’s glorious weather while giving a nod to Ted’s British heritage. A 16 window art deco facade within the store interior showcases a colorful Miami sunset. Fitting rooms will be outfitted with vintage art deco style posters showcasing British sensibilities in Miami Beach.
Launching with Ted’s Spring Summer ’15 womenswear, menswear and accessories collections, the new store is the perfect setting to launch Ted’s newest collection. Toast the town with Ted’s menswear collection, featuring a paradise of striking color blocks and bold hues that capture the imagination. Ted showcases his true colors with his signature prints in camouflage and leopard, digitally printed onto accessories and footwear, while bold and brilliant zebra and tropical motifs lead you to far-flung destinations.
A fanciful selection that bursts into life with flashes of bold print, Ted’s womenswear collection features strongtextured fabrics and colors so vivid they may just be a pigment of your imagination. Ted’s womenswear collection combines vintage-inspired prints, beautiful embellishment, luxe sportswear influences and touches of whimsy.
During opening weekend, shoppers will enjoy a special gift with purchase along with giveaways and complimentary refreshments, while one lucky winner will receive a $1000 Ted Baker shopping spree.