Vitality Bowls Kicks Superfood Craze into High Gear in Miami


MIAMI – The wait is over in Miami.

Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Miami. The new café will be the fourth corporate location for brother and sister team, Uriah Blum and Tara Gilad, who plan to open additional cafés in South Florida.

“We are extremely excited to bring Vitality Bowls to Miami,” said Gilad, COO of Vitality Bowls. “This is the perfect city for us to introduce our brand – the focus on fitness and healthy eating in the area is just what we’re looking for. We believe that the locals will devour our delicious and nutritious items.”

Slated to open on March 3, the new restaurant will be located at 1119 5th St, conveniently situated at the busy intersection of 5th St and Lenox Ave in the Fifth & Alton Shopping Center. This restaurant will be the first Vitality Bowls café in Florida, joining the 20 existing locations based nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to their kids menu. Plus, fresh juices, organic soups, panini and salads are available in each café.
The eatery will also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Organic cold brew nitrogen-poured coffee and organic kombucha will also be available on-tap.

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and within the past year has signed development deals for nearly 40 units. Today, there are currently 21 open and operating with additional units in development.

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